A multiplex official told Bollywood Hungama, “To start the film in a theatre, a KDM (Key Delivery Message) which is like a passkey, needs to be issued by the distributor.”
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The D-Day has come with the humongous release of Kalki 2898 AD featuring the ensemble cast of Prabhas, Amitabh Bachchan, Kamal Haasan, Deepika Padukone and Disha Patani. The mega-budget product is set to have a humongous big day thanks to its earth-shattering response in the morning shows.
Talking to MrFactBook, prominent industry tracker, Ramesh Bala revealed that while the Hindi version occupancy is between 40 to 50 per cent, the Telugu version is insane 90 to 100 per cent. Well, this response is enough to ensure that Kalki 2898 AD will enjoy a record-breaking first at the box office.
However, a report by Bollywood Hungama says many shows of the film were cancelled due to a reason.
What happened?
A multiplex official said, “To start the film in a theatre, a KDM (Key Delivery Message) which is like a passkey, needs to be issued by the distributor. Only then the film can be accessed and played for the viewers. Many IMAX theatres didn’t get the KDM for the Hindi version of Kalki 2898 AD. Hence, they couldn’t play the morning show. The exhibitors had no choice but to refund the amount.”
A user shared a video on X on how his show was cancelled too after the audiences waited for hours for the film to start:
My IMAX show got cancelled. This is not good. people’s angry on the theater seniors👎👎👎 Big letdown.
IMAX Pune. #Kalki2898ADbooking #KALKI2898AD #KALKI #kalki2898 pic.twitter.com/DSUVcgn8cw
— Pavan Khedkar🇮🇳 (@khedkarpavan07) June 27, 2024
The source continued, “Many tickets were sold as it’s one of the biggest films of the year. The patrons were highly upset about knowing that the show was not happening. Some even got agitated. But we were helpless. Let’s hope the KDM arrives so that at least the afternoon shows can be played.”
Earlier talking about the opening day prediction, Bala told us, “I’m expecting around Rs 100 crore including all the versions Hindi, Telugu and Tamil. So, mostly from Telugu it should do most of the business from Telugu state and Karnataka, then Hindi and then probably Tamil. That will be the order of the same. So overall I’m expecting 100 crore NBOC which will translate to 130 crores of gross.”
