Lovely Runner Byun Woo Seok crowned ‘king of K-dramas’ in June’s brand ranking, Chun Woo Hee not far behind

South Korea’s rising star, Byun Woo Seok, has taken the K-drama world by storm, solidifying his reign as the king of the industry in the June brand reputation rankings. His latest project, Lovely Runner, has garnered immense success, propelling him to the number one spot among all South Korean actors and actresses this month.

Byun Woo Seok’s stellar performance and strong brand influence have captivated audiences not only in Korea but also worldwide. Despite Lovely Runner not having a major OTT release, the drama has become a sensation, with Byun Woo Seok’s brand value reaching an impressive 14,441,257, nearly double that of the second-ranked Chun Woo Hee, who scored 7,937,271.

The plot of Lovely Runner follows a boy group where Byun Woo Seok’s character, Ryu Sun Jae, is the vocalist. The story, based on the web novel “The Best of Tomorrow” by illustrator Doong Doong, takes viewers on a time-traveling journey that explores themes of fate, love, and redemption. The drama has gained international acclaim, with the TVN series airing globally on platforms like Rakuten Viki and peaking in 130 countries.

In addition to Byun Woo Seok’s triumph, the actor/actress brand value rankings for June have revealed the top 20 performers in South Korea. Among them are Ma Dong Suk, Song Seung Hun, Lee Jung Jae, and Kim Hye Yoon, who secured the 3rd, 4th, 5th, and 6th positions, respectively. These rankings delve into the intricate relationship between Korean viewers and their favorite stars, considering factors such as web presence, media attention, and customer interaction.

Here is the full list of the top 20 actor/actress brand value rankings for June:
1. Byun Woo Seok
2. Chun Woo Hee
3. Ma Dong Suk
4. Song Seung Hun
5. Lee Jung Jae
6. Kim Hye Yoon
7. Song Geon Hee
8. Noh Jeong Eui
9. Son Suk Goo
10. Wi Ha Joon
11. Kang Dong Won
12. Kim Hee Sun
13. Kim Moo Yeol
14. Ji Sung
15. Jang Ki Yong
16. Tang Wei
17. Park Ji Hwan
18. Go Yoon Jung
19. Park So Yi
20. Jung Ryeo Won

The success of Byun Woo Seok and his peers in the industry underscores the talent and appeal of South Korean actors and actresses on the global stage.

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