For the first time ever, the Pro Max variant of the iPhone has emerged as the top-selling device, a departure from the usual trend where non-Pro, non-Max devices lead sales
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Apple is facing challenges in the smartphone market, with criticisms of lack of innovation and playing it safe. Despite this, the iPhone remains highly sought after.
In 2024, the smartphone market saw a 6% increase in global shipments due to new releases from brands like Apple and Samsung. Apple’s iPhone 15 Pro Max has taken the top spot in sales, a significant shift from the usual trend of non-Pro, non-Max devices leading sales.
All four iPhone 15 models, along with the iPhone 14, are in the top 10 list of best-selling smartphones, showcasing Apple’s dominance. Samsung’s A and Series models also appear on the list, but Apple’s Pro lineup is gaining consumer attention.
The popularity of the iPhone 15 Pro and 15 Pro Max is on the rise, accounting for half of Apple’s total sales in the first quarter of 2024. Consumers are drawn to the premium features of these devices, including telephoto cameras and ProMotion 120Hz displays.
Consumers are increasingly opting for premium smartphones for their longevity and advanced features, like aerospace-grade titanium chassis designs. With incremental improvements becoming less noticeable, consumers are prioritizing high-end devices that offer lasting value.
Manufacturers are focusing on innovation to capture consumer interest, with the iPhone 15 Pro Max leading the trend towards premium devices that offer cutting-edge features and lasting value.
