KTM is set to make a big splash in the Indian market with its 400cc plus bikes, which will be sold as full imports. This marks a significant shift for the company, as it is re-entering the big bike segment in India after a hiatus. One key change is the establishment of a dedicated dealer network for its large-capacity models.
Here are some key details about KTM’s big bike showroom strategy:
1. Exclusive showrooms: KTM will initially sell its big bikes through exclusive showrooms in select metro cities. Existing KTM showrooms will be upgraded to meet the requirements for selling these premium machines.
2. Likely candidates: The 990 Duke and 890 Adventure are expected to be among the models offered in India. There is also speculation about the possibility of the high-end 1390 Super Duke R making its way to Indian roads, although it would come at a premium price due to being a full import from Austria.
3. Husqvarna collaboration: This move also paves the way for Husqvarna’s big bike portfolio to potentially enter the Indian market. Models like the Svartpilen 801 and Norden 901 could be offered alongside KTM’s lineup in a similar fashion to their smaller-capacity counterparts.
Overall, KTM’s re-entry into the big bike segment in India is accompanied by a strategic and focused approach, aimed at providing customers with a premium experience. This development also signals the potential for more high-performance options in the Indian motorcycle market.
